They've teamed up with GoMoto Motorcycles that have somehow managed to get themselves rated as really trendy cool motorbikes for trendy sorts of people. So GoMoto is donating one of their scooter-motorbike thingies to a member of the top 100 trendiest companies in Cape Town...
So I took a shot and entered Miss Molly...........
............and we got on the TOP 100 TRENDIEST COMPANIES IN CAPE TOWN!
How cool is that??
I love this campaign as they are giving each one of these trendy companies a code which they can use, market, distribute etc for people to buy T-Shirts from SpringLeap at 25% off. That's R137.25 for a really cool T-shirt with an amazing design and a same-day delivery!
Which means, in essence -- that the top 100 TRENDIEST (miss molly = trendy) companies have a carrot & a cool one at that, to reach all their friends & their friends friends friends friends friends to buy T-Shirts so that they can win a scooter - thereby advertising SpringLeap as well as their own company (as being TRENDY [as in TRENDY - like miss molly!] )...as well as GoMoto (if the TRENDY companies (ie: miss molly etc) decide to include them in the advertising of the 25% discount code)....it will be super interesting to know, from a marketing perspecitive, if this is a truely clever campaign in the greater marketing scheme of things...
to me: it sounds fool-proof! (Mostly for SpringLeap)
....and what do you know?! I managed to add another blog entry a mere 15 mins before next month! :)
2 comments:
Well done. Way to go...
Great news. Springleap now has a picture gallery, so if you have a springleap tshirt, go upload it so the rest of the world can see it.
Here's my fav pic so far:
http://www.springleap.com/photos/view/id:60
It's Craig Native, a South African fashion designer celeb.
Enjoy
Post a Comment